Serpent King

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What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.

The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.

It will be up to the government to effectively curb the illegal market so the regulated sector continues to generate taxes and jobs while upholding responsible gambling practices. By riding the wave of criticism against betting companies, the government is diverting attention from the true cause of household indebtedness.

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Both sides are in decent form in general in the Premier League having returned in consecutive years. Aston Villa stayed up by the skin of their teeth in the 2019/20 season, but have kicked on under Dean Smith and in Grealish, Watkins and Traore, have some of the most dangerous attacking players in the Premier League.

Leeds, meanwhile, look set to survive in their first season back in the big time and with some room to spare, currently well clear of the relegation zone and looking more towards mid-table and possible European qualification along with their hosts on Saturday evening.

As such, there should be plenty of licence for both sides to attack each other and we can see there being some great entertainment on offer at Elland Road.

What is Serpent King?

On Tuesday, the CCT held a public hearing to discuss the project. Government and betting sector representatives participated in the debate and presented divergent positions on the proposed measures.

The approved text includes a series of restrictions on advertising for online betting and gambling:

Advertising prohibited: Direct or indirect marketing communication regarding betting on radio and television, newspapers, magazines, outdoor media, streaming services, podcasts, social networks, video platforms, apps, websites, blogs, forums, search engines and other internet environments is prohibited.