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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”
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During his media availability Friday, Kubiak repeatedly stressed that the NFL season consists of “17 desperate games in a row.”
“We have this one game in front of our face, and we’re focused on that,” Kubiak said.
When asked about the Chargers—one of several teams, alongside the Dallas Cowboys and Denver Broncos, seeking to bounce back from a Week 1 upset to avoid an 0-2 start—Kubiak brushed off the narrative during his brief news conference.
About Dice And Roll
What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.
The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.
It will be up to the government to effectively curb the illegal market so the regulated sector continues to generate taxes and jobs while upholding responsible gambling practices. By riding the wave of criticism against betting companies, the government is diverting attention from the true cause of household indebtedness.
