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“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.

“Now, having said that, we’ve also been in a low sportsbook activity environment during July when most football leagues have been closed. But we have that underlying improvement in momentum, and we continue that now throughout the rest of the year.”

Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.

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The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.

James Monk, founder of sports data and streaming provider Catalist Sports, has witnessed that dependence directly. Catalist supplies ITF tennis data to Kalshi and Polymarket and has an exclusive US sports-streaming agreement with Kalshi.

The company must also provide data to the firms making markets on those events.

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Malta-based start-up is the latest addition to growing YG Masters roster

Darwin Gaming is the latest partner to join Yggdrasil’s YG Masters program for third-party gaming content creators. As a YG Masters studio, Darwin will develop, deploy and distribute its games using Yggdrasil’s technology and extensive network of operator partners.

The Masters program is powered by Yggdrasil’s ground-breaking Game Adaptation Tools & Interface (GATI) technology. GATI is a preconfigured, regulation-ready development toolkit enabling partners to efficiently create and distribute games globally with Yggdrasil. GATI and Masters is attracting many third-party studios aiming to increase game throughput, reach and ROI.